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Cnr William Dabs and Old Paarl Roads
Brackenfell 7560
Western Cape
South Africa

PO Box 215
Brackenfell 7561
Western Cape
South Africa
The Shoprite brand is one of the leaders in South African food retailing and is, according to independent market research, the brand of choice of the highest percentage South Africans consumers.

Since starting out as a small chain of supermarkets in 1979, the Shoprite brand gained valuable experience from selling to the emerging market. Today, the Shoprite chain remains the core business of the Shoprite Group of Companies and its main brand. Over the years it has also become one of South Africaís most trusted brands.

Shoprite's winning philosophy is to offer customers a convenient shopping experience in clean stores where customers can be sure to pay the lowest prices on their basic food and household requirements. Shoprite customers also benefit from value added services offered in-store such as the Money Market counter comprising Computicket and various third party account payment options, as well as MediRite pharmacies and a growing number of Liquor Stores in close proximity.

Its operational strategy put the Shoprite brand in an excellent position to expand into the African market outside of South Africa where its population has grown from one store in Lusaka, Zambia in 1995, to 71 stores in 16 countries today. The South African operation comprises 309 Shoprite stores.

Shoprite draws its customers from the middle-income consumers in the living standard measurement 4 to 7. In South Africa, Shoprite has two store formats, namely supermarkets and large-format superstores, while Shoprite Hypers are opening up outside the country.

With its promise of lower prices, always, Shoprite has attracted over 13 million shoppers in South Africa. And, by buying in bulk, they will continue to pass the savings onto you. 13 million shoppers canít be wrong.

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