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Snr Manager: Property Marketing & Advertising

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Job Type
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Date Added 16 Jan 2019
Expiry Date 13 Feb 2019
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* This job has been viewed 1597 times.


Market related


Role details:
Business Unit Gyro Group
Service Organisation Gyro Group
Division/Section Properties Management
Number of Positions 1
Job Type Classification Permanent
Region Gauteng
Location - Town / City Centurion
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Core Description Responsible for managing development and execution of a wide range of information materials for external and internal audiences in real estate (property and space management. Establish and maintain corporate identity, design standards and policies. Manage staff of professionals plus freelance designers and consultants. Works with other units on marketing and advertising projects and programmes.

Corporate Properties product offerings; Non-GLA exposure and management; Market research practices and techniques; Principles, practices and techniques of marketing strategies; Budget and cost analysis experience/ Financial management; Social media platforms; Project management; Outdoor media advertising; Running large scope projects with cross-functional departments and teams in public and private spaces; Customer analytics and dynamics (behaviours/ needs); Customer segmentation; Management; Segmentation; Competitor propositions


Analyzing data; Proficient computer skills; Negotiation; Interpersonal; Business Plan Formulation; Marketing Techniques; Conflict Management; Negotiation Techniques; Communication (verbal/ written); Presentation techniques; Conceptual Ability; Creative; Team leadership; Relationship management


Decisive; Accurate; Initiative; Proactive; Customer Focused; Assertive; Integrity; Independent; Adaptability; Integrity; People Orientated; Professional; Results driven; Personal values to align with Telkom CHART Values
Job Responsibilities - Conduct market research to identify focus areas and draw meaningful conclusions from data
- Develop real estate marketing and advertising strategy
- Manage the Outdoor media advertising programme of Gyro
- Work with cross-functional teams on marketing and advertising strategies that deliver solutions to the business
- Develop and manage vendor relationships
- Develop and execute digital content, retention and attraction strategies
- Create advertising plans and content to impact target demographics
- Design and prepare advertisements for target markets
- Test concepts and review results with internal/external service providers
- Test advertising ideas repeatedly and often to measure effectiveness
- Negotiate advertising contracts and rates with agencies / service providers
- Management of non-GLA environments
- Establish and maintain Stakeholder relationships in both public and private sectors

Finance Management
- Maintain the advertising budget, and make sure each campaign is a success
- Ensure that advertising campaign budgets are delivered in a cost-efficient manner
Required Certification None
Qualifications 3-year degree/ diploma in Marketing, advertising, communications or related fields (NQF level 6). Possession of post-graduate qualification/s in Marketing & Advertising will be an advantage.
Experience 7 years experience in various forms of marketing and communications, at least 2 of which should be in management position
Special Requirements Driver's license
Ability to work extended hours
Knowledge of retail and commercial property marketing management
Property development marketing (advantageous)