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EMarketing Customer Experience Manager LDB
Job Ref
226729
Job Type
Permanent
Employer Type
Recruitment Agency
Date Added
18 Jan 2013
Expiry Date 15 Feb 2013
Expiry Date 15 Feb 2013
* There have been 3 applications to this job.
* This job has been viewed 6706 times.
Employer:
Blum & Hofmeyr
Location:
Gauteng
Salary:
Negotiable
Benefits:
Role details:
- - - - - - - - - - - - - -
Requirements:Experience:
3-4 years experience in similar role;
Email marketing experience;
Digital marketing experience;
Customer Orientated;
Innovative in terms of email and digital marketing;
Operationally minded and process driven;
Strategic foresight;
Creative eye for email (not to design the email but must be able to critique on best practice);
Duties:Knowledge
Researching eMarketing trends and building personal knowledge;
Positioning of self as eMarketing expert;
Understanding and being knowledgeable about customer environments;
Operational efficiency
The Customer Experience Manager must apply him/herself to the improvement of internal processes:
Identifying processes and workflows in the eMarketing sales cycle that require improvement;
Working with Operations teams to achievement improvement;
Promoting efficiency and effectiveness in the interaction between the eMarketing account management team, traffic team and all other teams;
Managing Quality and Standards
Responsible for ensuring that the quality of work expected from customers and company alike is met, based on eMarketing standards, sound marketing advice and flawless campaign execution.
To achieve this, the Customer Experience Manager must:
Put processes in place to ensure the highest quality and standards on outputs, including campaigns, testing and reports;
Monitor and evaluate quality of work/service Product Development
The Customer Experience manager is responsible for finding opportunities in the eMarketing space that can add value to current product offerings and / or increase revenue opportunities.
New Market Solutions
Research new solutions to take to market in accordance with market demands;
Provide market, industry and competitive analysis and positioning;
Develop pricing and packaging strategies;
within eMarketing;
Strategy
The Customer Experience Manager is responsible for driving retention and growth strategies within defined accounts managed by the eMarketing account managers.
The Customer Experience Manager must ensure the quality of Striatas strategy and advice whilst inspiring the highest standards and respect from team members.
Work with the eMarketing team to proactively develop and propose value-added ideas/insights to drive the development and execution of electronic document delivery and integrated communication strategies within key accounts on an ongoing basis;
Define strategic plans for nominated accounts in consultation with Account Managers and the Head of eMarketing;
Compile presentation decks outlining company's offering for relevant clients;
Present and drive strategic ideas into accounts:
Make formal and informal presentations that engage clients on their eMarketing strategy;